Inez and Vinoodh Pretty Much Everything

don’t miss this new book from the directors of lady gaga’s “applause” video.

by steff yotka

If you've been following the buzz around Lady Gaga's Artpop you know that the masterminds behind Gaga's "Applause" video and the promotional photography for the album are Dutch duo Inez van Lansweerde and Vinoodh Matadin. Known as Inez and Vinoodh, the duo started their music video career in 2001 with Bjork's "Hidden Place," but have been working as photographers and artists for nearly two decades. In that time they've photographed everyone from Kate Moss to Heath Ledger, and created advertisements for brands like Balenciaga and Yohji Yamamoto. And all of those images and more are now compiled in their 703 page tome, Pretty Much Everything.

Designed by MM (Paris) (you'll remember them as the dudes behind the epically cool Jane Birkin book we featured last week), the Pretty Much Everything is like an encyclopedia of inspiration. Within the first 20 pages you'll find Gisele Bunchden, Daria Werbowy, and Tasha Tilberg fashion editorials from the early '00s, a self portrait, and Yohji Yamamoto ads starring the iconic ginger Maggie Betts. Towards the middle of the book, the focus shifts to surreal collages and illustrations, then comes celebrity portraiture (say hi to Charlotte Gainsbourg, Michelle Williams, MIA, and Scarlett Johansson), and in the final pages you'll find man-about-town Glenn O'Brien's take on the duo's massive body of work. 

Oh, and the book comes with a sticker set so that you can DIY your own version of the red script cover. Because how else are you going to make sure that no one steals your favorite book than to stamp it with your pictorial signature? 

Check out some of our favorite photos from Pretty Much Everything in the gallery and snatch up your copy here

photo by inez and vinoodh, courtesy of taschen

Kate Moss for Yves Saint Laurent, 2008

photo by inez and vinoodh, courtesy of taschen

Adriana Lima

photo by inez and vinoodh, courtesy of taschen

Lady Gaga

photo by courtesy of taschen

Pretty Much Everything