Diplo and Skrillex’s joint project, Jack Ü, is easily one of the year’s most definitive cultural markers. After promoting the album, especially their collaboration with Justin Bieber, over a slew of platforms, the producers are now focusing their attention on highlighting their collaboration with London electro-pop duo AlunaGeorge. This morning, they released the “To Ü” video. Shot in Detroit during a September afternoon, it offers a candid look at young love, lust, and overall life in suburbia. It doesn’t try to make a grand statement about anything, but rather just documents youth culture.
“I know it’s supposed to just be a music video, and I know it’s about the fleeting nature of young love or something like that, and I know that you’re not supposed to wax poetic about things like this, and I know you’re supposed to just let it be what it is, but I don’t subscribe to those things because this is what I have given my life to, and I hope you see what I see too,” the director, AG Rojas, said in a statement posted on Jack Ü’s website.