Photo by PaperPlaneTy


Jimi Tents Lives That “Rick Rubin” Fantasy In New Video

Very summery

Rick Rubin lives a big life. He's one of the most influential names in the music industry, having helped launch Def Jam Records and a countless number of mega celebrities since. So naturally, emulating his success—and all the good things that come along with it—is a thing.

New York's own Jimi Tents goes hard in the Rubin paint on the song aptly titled "Rick Rubin." It's a standout track from Tents' latest album, this past May's I Can't Go Home. It's a track made for top down cruising and feeling your fantasy. Tents lives his own in the sun-kissed video, premiering here with NYLON Guys. Its SoCal vibes and visions of the luxe life are what summer dreams are made of. "I just wanted to create a really fun summer record," Tents tells ys. "I really feel like this video fits the vibe of how care free the song is." Why can't every day be like this? Well, if you live like Rick Rubin, it can be. 

Watch below.