The Korean beauty industry is pretty much always one step ahead of the game. After all, one of our holy grails—the BB cream—comes from Korea. And, luckily for our product-loving souls, Korean cosmetics are increasingly easier to come by in the US: They’re now sold at Urban Outfitters and on many websites like Soko Glam and Amazon.
In fact, there are now so many products available that it can be overwhelming. So, we’ve rounded up all the need-to-know Korean brands and their top products that will forever change your skin care. Read on, and prepare for your bathroom cabinet to never be the same.