It seems the crew at Yves Saint Laurent has taken their cue from Freebie Friday and started something huge:
A canvas tote bag featuring their iconic logo, upside-down, that will get handed out for free on September 6.
The stunt, set to hype their latest ad campaign, will happen in New York, Paris, London, Tokyo, and Hong Kong, but we're not expecting it to last long:
With Naomi Campbell as their campaign cover girl and an accessory so simple (and so thoroughly branded), it might just top their much-wanted Muse bag, this thing is going to be gone in seconds.
Ready? Set? Grab.