Maybelline New York spends a lot of time on Twitter (check them out here to see the chatter) and apparently their online addiction has started to coat their products.
They've named their newest mascara "LOL" but it's not supposed to be funny. It stands for "Lots of Lashes" and combines the famous Great Lash Mascara formula with a new kind of brush - the same spiky-ball shape Givenchy pioneered last year.
It's designed to get at corner and bottom lashes, and to eliminate clumps. And though you may giggle at the plastic fuchsia pine cone that now crowns your mascara wand, we promise the results are seriously gorgeous. Wait for Fall when it comes out and you'll see for yourself!