josephine de la baume, a camera, and femme fatale lingerie.

by liza darwin

Here's the setup: a pretty girl, some gorgeous lingerie, and a sneaky hidden video camera. Sounds dangerous, right?

Not in the world of Agent Provocateur, whose Spring/Summer campaign takes us on a voyeuristic journey with French actress Josephine de la Baume. In the ads, we can see the former NYLON It Girl having a major movie star moment as she parades around a hotel room in silk corsets, sheer bras, and anything-but-ordinary undies- supposedly unaware that she's being watched.

And while this is a constant fear when changing in our NYC apartments, leave it to Agent Provocateur to make creepy look sexy. After all, this is some high-fashion underwear that's just begging to be seen.