Nike just announced their “Find Your Fast” campaign, featuring an all-star team of athletes who try and inspire people to run their fastest mile. The objective of the campaign is the starting point for all Nike Run Clubs around the world to simply focus on the “FAST” mission. On August 30th, the world’s fastest will be competing at the World Track & Field Championships in Beijing, where everyone will come together. To celebrate this mission and to encourage people to keep pushing their limits on their fastest mile, users are also coming together digitally on Nike+.
Nike Zoom Air technology is hero’ed in the spot and is an innovative technology platform designed for athletes across multiple sports whose performance is based on speed. In New York, Nike will celebrate with “Summer of Sport” activations happening throughout July and August. Some sports included are basketball, soccer, running and training. They entail 22 sessions a week at iconic venues across the city. Nike Zoom will also be featured on the feet of some of our favorite athletes including Kobe Bryant, Serena Williams, Odell Beckam Jr., Richard Sherman, and so many more.