ONE HIT WONDER
perfume for people who hate smelling like they’re wearing any.
Designers like Chloe, Celine, Jil Sander have proven to be the masters of minimalism on the runway. But does that "less is more" approach work for fragrance, too?
Juliette Has a Gun has taken this streamlined sensibility of fashion and applied it to their newest scent, "Not a Perfume." Containing only one ingredient, the woodsy base note Ambroxan, this product takes the idea of an overwhelmingly definable smell and turns it on its head.
It won't leave you with a trademark scent, but maybe that's a good thing. After all, this ambiguously clean anti-perfume is proof that you don't have to douse yourself in Chanel No. 5. to still smell fresh.