Photo courtesy of Proenza Schouler


Proenza Schouler’s Affordable New Line Is Here

Here are the products you can still shop

When we first heard whispers that Proenza Schouler was getting ready to launch a new extension of its ready-to-wear line, we couldn’t be more excited. Not only would this new offering focus on wearable, everyday categories that the brand has sprinkled into its collections over the years—denim, cotton basics, and casual outerwear—but it would also be affordable. (Okay, well, more affordable than your average piece of Proenza Schouler.)

The new line, dubbed PSWL, is finally here, launching earlier this morning with an array of graphic hoodies, puffer coats, slip-on shoes, fanny packs, and more.

With all falling into the $195-to-$1,195 price range, it’s really no surprise that the majority of the line has already sold-out. I mean, when you’re offering candy-colored designer raincoats and fitted graphic sweatshirts for under $300, they’re going to go quick. However, you can still grab an assortment of pieces—but you’ll have to act quickly.

Our favorite piece from the collection? The versatile Graphic Belt, a D-ring belt with the line’s new signature motif. While you can wear it with pretty much anything (as its adjustable), our style director Dani Stahl—the first in line to purchase some of the pieces earlier this morning—snagged it immediately and styled it over her trench coat.

No word on whether the line will be restocked just yet, but you can shop what’s left online at now. Take a closer look at what’s still shoppable, below