Vincent Minchelli, Arrojo Studio/OKIWAY
Vincent Minchelli is a hairdresser to the rock stars. He’s known for his texture-intense style and with his long head-banging beautiful mess of hair to advertise his tress sensibility, shaggy-haired rockers flock to his razor with trust. Having grown up in Paris and spent time in Japan, his style is undeniably unique. Vincent is the son of the owners of one of France’s most popular and long-standing restaurants, Le Duc. So, while he might be incredibly busy with his hair-cutting career, he couldn’t resist dipping his toes into the family business, his way. With his love for okonomiyaki and Japanese pop culture, he created his own enclave in Bushwick in Brooklyn, New York. The whole restaurant looks like a cross between Mandarake toy store and a Bo Ningen music video. From the rare sake to the porno-papered bathrooms, OKIWAY is not your average Japanese restaurant—and if you’re lucky, Vincent will be there to greet you in his favorite F*CK YOU embroidered jean jacket.
Minchelli tells NYLON:
Okonomi means “as you like it” in Japanese, which is the exact approach I took when creating my restaurant and menu. I’m not a chef, but I wanted to make sure that the menu was filled with my favorite things. Because that’s what I like about having my own place—it’s an opportunity for me to share what I love with people. You might think it’s a huge step away from cutting hair, and obviously, in many ways it is, but it’s also similar, to me. I like cutting hair because I like earning people’s trust. They’re not buying a T-shirt from me that they can take off. They’re trusting my taste and my vision enough to physically alter the way they look for a long time. People trust my taste and vision when they come eat at my restaurant, too. They let me feed them, and when they leave happy and full or come back for more, it makes me happy. My father was an amazing host at his restaurant. People always felt welcome and well-fed, and I want to do the same. I want people to feel good when they leave, that’s all. And in that way, both of my passions are similar.