Get To Know Roberta Einer, Your New Favorite Designer

    At 23, she’s killing the game

    by · April 04, 2016

    Photo courtesy of Roberta Einer.

    The following feature appears in the April 2016 issue of NYLON.

    Named “one to watch” by the British Fashion Council’s NewGen committee, 23-year-old designer Roberta Einer has an envy-inducing résumé, including internships at Balmain, Mary Katrantzou, Alexander McQueen, and Roksanda. The University of Westminster grad’s in-your-face use of color (comprising a palette packed with sweet bursts of pink and turquoise) and expert combinations of unlikely textiles (think everything from tweed to silk to sequins, with ample appliqués) has put her at the forefront of the global fashion scene. Here, the Estonian-born up-and-comer dishes on what lights her fire.

    Click through the gallery to learn more about Einer.

    Photo courtesy of Roberta Einer.

    Hometown: Tallinn, Estonia, but I have lived in London for six years

    Astrological sign: Pisces

    Design philosophy: I never want to be bored. Every season I make up a character that I build a story around and that’s how each collection comes to life.

    Muse: Jessie Andrews, Anna Nicole Smith, or some other modern feminist

    Materials of choice: Leather and tweed

    Sartorial scenario: The stage. I like to picture people wearing my clothes in an old theater.

    Musical metaphor: A movie soundtrack—anything from horror to a children’s cartoon

    Fun fact: It’s really important for me to take a long time working with paper. I take a month and a half to sketch.

    Inspiration for spring ’16: An exhibit I saw in London at the Saatchi Gallery called “East Meets West,” which was about how American pop art influenced other countries during the ’50s, ‘60s, and ’70s. Bubble-gum colors! Color blocking! Andy Warhol!

    Photo courtesy of Roberta Einer.

    Personal wardrobe staples: My Balmain leather jacket—it goes everywhere with me—and bombers from my own collection

    Dream travel destination: When I travel to America I visit places like Pittsburgh. I like to find quirky corners of the Earth that have a soul.

    Favorite spot in London: My own studio. We just moved into a bigger space near London Bridge and Borough Market. There is a lot of good food and it’s so relaxing.

    Last novel you loved: The 100-Year-Old Man Who Climbed Out the Window and Disappeared by Jonas Jonasson

    Favorite film of all time: Anything by Wes Anderson

    Daily soundtrack: Something ’90s—it’s perfect for pulling all-nighters. Anything TLC.

    Drink order: Coffee, water, or gin and tonic, depending on the time of day

    Standby snack: Popcorn! Any flavor, but nothing too salty.

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    Last updated: 2016-04-05T11:56:25-04:00
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