All’s not what it seems in this viral video released by Japanese makeup company Shiseido. The camera pans around a classroom filled with what looks like pretty and primped high school girls, and zeroes in on the words in a book that one of them is reading. When the shot zooms back out from the text, it’s revealed that the room is filled with men wearing makeup. It’s a hell of a way for Shiseido to prove just how good its makeup is, and also yet another testament to how makeup is for all genders. Check out the clip above.