Shura's "What's It Gonna Be?" Video Is A Wonderful Take On High School Romance
John Hughes with a twist
Shura's music, with its gleaming '80s throwbacks, conjures up images of locker-lined hallways, stolen glances, and unrequited love. A lot of that has to do with John Hughes, who through a string of movies made the '80s high school's definitive decade. So it makes sense that the main influence in the new video for Shura's sparkling electro-pop single "What's It Gonna Be?" is The Breakfast Club. The video follows Shura and her real-life twin brothers as they pine after the alpha jock and head cheerleader respectively.
“[The song] is about having a massive crush on someone, so it made sense to go back where to school, where it all began,” Shura wrote on the video's YouTube page. “But it was important for us to explore those archetypal characters—The Jock, The Nerd, The Dork, The Popular Kid—and then flip expectations.” Shura and her bro are more the chill art kids than nerd and dork, but she definitely does reverse those expectations at the end with a twist that mirrored the openly gay singer's own high school experience. "'What's It Gonna Be?' is based on my personal experience as a kid; thinking you're in love but then realizing that's maybe just because you feel you should be (and ending up with someone totally unexpected)," she said.
Watch it, above.