When Prada made tiny robots and teddy bears to adorn their status bags, it was a classic example of childhood stuff gone luxe. Now they've done the same thing with the name bracelet - remember, those beaded things from summer camp - and all its spell-it-out glory.
This month, the Italian fashion giant launches PradaPrivate, a line of customizable sunglasses. Available in black, tortoiseshell, and white, the shades allow you to dismantle the arms and add in two letters - or numbers, or symbols like hearts, skulls, and snowflakes - on the frames.
But label whores can take comfort: If you can't bear the idea or buying something from Prada and erasing its label, you can keep the "P" and "R" letters that come on the originals.