the baxter man: past, present, & future video

Born out of necessity in 1965 to counteract the heat and sweltering sunrays that shine down on the City of Angels, Baxter Finley founded one of the first grooming brands specifically aimed at men. Then, Baxter of California has flourished, becoming a staple for gents all across the globe.

Now, as an ode to its rich history and prosperous fortune, BOC has released a short video filled with enchanting shots of the LA landscape to tell the tale of the storied company. Watch the video below and head to Baxter of California’s online shop for all the grooming essentials that a modern man would need.