visualizer premiere: ‘classic’ by the knocks
Delivering the visuals for their latest single…
The iconic disco movement of yesteryear, which your parents partied to in the late '70s and early '80s, didn't see much of a rebirth until the late '90s. As you probably remember, it began to slowly resurface in playful elements of French house acts.more
Despite it being a genre which we can comfortably credit for much of what we hear today, it undoubtedly shied away from fully adopting disco as a modern genre by also borrowing elements of '70s funk and classic house. That is of course only true if you disregard mainstream artists like the Spice Girls, who also toyed with the idea. But renewed interest in disco as a cool and modern genre wasn't full blown until the early 2000s. It was artists like Daft Punk and Justice consciously paved the way, dropping hints for newer artists to embrace. It was only a matter of time before the underground electronic dance movement would fully embrace its resurgence.Fast forward to 2014, and you've got bands like the The Knocks, out of New York City, delivering fresh cuts for cool kids. You've probably dealt with their dance floor scorchers unknowingly--they've done killer remixes for Two Door Cinema Club, Foster the People, Santigold and Haim. But why we're here today is to premiere the outstanding visual that accompanies their new and delectable single "Classic." The leading single out now on Big Cat Records is taken from their forth coming debut album which officially drops October 7th. We asked the guys a few questions on what the journey has been like so far- which you can check out below. Don't forget to grab a copy of the new singe HERE.You've been making music since 2007, how do your musical inspirations differ now, from then?We get inspiration from everything, really. It’s hard to pin-point where and how it comes. One thing that does differ is that now we are on tour a LOT, so we definitely get inspired from playing shows and seeing people react to songs, as well as watching other bands on tour with us or at festivals. It’s just good to be around music and other creative people at all times.What sparked the collaboration with Fred Falke in 2012? Do you guys have a favorite remix of his? Mine is his "Golden Cage" remix.We LOVE that remix. We also really like his remix of Heavy Cross by The Gossip. He has some super classic remixes out there. We actually just reached out to him because we met him at a show. He was in NYC for a couple days and came by and we started that. It was a huge deal to us, as we really look up to Fred and all those French house guys. We were super happy with the result.The music video for "Geronimo" is spot on. How do you go about finding the right vision for your videos?Thanks! We are super hands-on when it comes to picking directors and treatments. The guy that directed “Geronimo” was actually an old manager of ours. We really trusted his eye and vision and loved the documentary style treatment he had, so we ran with it.How did you choose to collaborate with Powers for the new single? We actually have known them for years and never had a chance to properly work on something together... We were in LA with a day off and stopped by their studio to mess around. We ended up starting this idea which we took home, and over time it turned into “Classic.”Who directed the music video for "Classic" and what was the inspiration behind the visuals?We don’t have an official music video yet.. We shoot that soon. That teaser was just made to promote Full Moon Festival.What did you envision when writing "Classic"? Is there a specific feeling meant to be evoked by listeners?We just wanted to hit that nostalgia nerve. Some of our favorite songs are ones that, instead of making you want to go have a great time at that moment, make you want to think and reflect on all the good times you’ve had at a certain point in your life.What is your ideal tour?We actually just confirmed a pretty ideal tour. Can't announce it yet, but we will be announcing next week.If you could bring back a disco legend to tour with who would it be and why?Donna Summer!Do you guys share any love for The Twelves?Yeah a lot of love. Back in the Blog Haus days, they were all we used to spin. They definitely had an influence on our early remix stuff.When can we expect a full length album?In the fall!What are some of your favorite NYC hangs?We usually go to spots that we have been going to forever, where we know the owners and stuff. Places like Blind Barber, Tutus, Le Baron, etc. Any place where it can turn into a sweaty dance party.
-words by Miguel Angel