When Lorde’s “Royals” hit the airwaves two years ago, she seemed to revolutionize the sonic landscape—not just in terms of her sound, but also in terms of bringing a certain validity to younger artists. Unfortunately, now, nearly every mediocre teenage musician is compared to the New Zealander. Loren, however, may just become the next benchmark for young talent. With a strong lyrical direction, willowing melodies, and dark verses, the 15-year-old, who has drawn comparisons to Ryn Weaver and Florence and the Machine, combines both classic and modern influences to create a new realm of moody, angsty music.
It’s only a matter of time before you hear her music anywhere and everywhere. Pre-order her upcoming EP, The Dare, on iTunes and get an instant download of her latest song, “Echo.” You’ll be glad you did.