30 Latinx-Owned Beauty Brands You Will Love

You’ll want these hair, skincare, and makeup brands on your radar.

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National Hispanic/Latinx Heritage Month officially starts on September 15, but supporting Hispanic and Latinx-owned businesses should be a year-long occurrence. As the largest minority group of the US population, with a population of over 60 million people, the Hispanic and Latinx communities are also a top consumer of beauty products. As we all work towards a more inclusive beauty space, it’s important to support communities who have helped make the beauty industry what it is today. Supporting Hispanic and Latinx-owned is a great place to start.

Latinx and Hispanic beauty brand founders increase the community’s visibility. Many of their lines include ingredients that relate to their respective heritages or cater to a vast number of nuanced skin tones. From the OG BeautyBlender, to ultra-pigmented eyeshadow palettes to clean haircare, here are some Hispanic and Latinx-owned brands you will want to check out ASAP (if you haven’t already).

We only include products that have been independently selected by NYLON's editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.

Dezi Skin

Hyper! Skin

Rare Beauty

Treslúce Beauty

Lights Lacquer

A Mysterious Affair
Lights Lacquer

Cuban YouTube sensation, KathleenLights (whose real name is Kathleen Fuentes) is the founder of Lights Lacquer. Her brand creates quality, affordable polishes with long lasting, unique colors to meet every nail trend.

JLo Beauty

Bomba Curls


Melt Cosmetics

Rizos Curls

Valdé Beauty

Costa Brazil


Honey Baby Naturals

Luna Magic

Araceli Beauty

Joaquina Botanica



Birdy Lashes

Besamé Cosmetics

Artist Couture

Dominique Cosmetics

Honest Beauty

Sigma Beauty

Alamar Cosmetics

Botanika Beauty

Lunar Beauty



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