30 Latinx-Owned Beauty Brands You Will Love

Dezi Skin is the brainchild of beauty expert Desi Perkins. You already know her from YouTube, but with her skin care line you can take her beauty secrets home with you easily.

Desiree Verdejo, who is Puerto Rican and African American, founded Hyper! Skin as a skin care line to cater particularly to the needs of melanated skin, like treating hyperpigmentation gently. This serum is formulated with powerful natural botanicals and Vitamin C to make skin’s texture tone even and texture, smooth.

Selena Gomez founded Rare Beauty a brand that’s about making a positive impact in the world. Almost all of its products are viral favorites— like the Soft Pinch Liquid Blush.

For richly pigmented eyeshadows and dramatic lashes, Treslúce Beauty has you covered. Founded by singer Becky G, the brand celebrates and supports Latinx heritage and culture, creating high-quality makeup from conscious formulations.

We all know J.Lo, the Puerto-Rican beauty from the Bronx, as a singer, dancer, and actress, but just in 2021 she also launched a skin care line. This year she also expanded into body skin care including this booty balm.

Bomba Curls was created by Lulu Cordero, an Afro-Dominicana who believes that curls should be celebrated. This 100% natural multipurpose miracle oil is a cult favorite, created using generational growth secrets and methods unique to the Dominican Republic.

You probably already have this one in your makeup bag, but perhaps you didn’t know that this beloved makeup sponge was created by Latina makeup artist Rea Ann Silva. The brand has now expanded far past sponges to include color cosmetics and large range of foundations that suit all skin tones.

Melt Cosmetics was founded in 2012 when Lora Arellano and Dana Bomar identified that highly pigmented, ultra-matte, bold shades of lipstick were missing from the market. Since then, they’ve expanded their beauty collection— including a recent release of their buildable ultra-matte bronzer.

Latina-owned hair care brand Rizos Curls was created by Julissa Prado to embrace the beauty of curls. This lightweight gel works with your natural hair texture and pattern to give you definition, without drying out your hair.

This Peruvian beauty brand founder was also the former chief merchant at Sephora, so no one knows better what the market needs than Margarita Arriagada. Her line features a collection of refillable lipsticks that have amazing single-stroke color payoff.

When it comes to luxury, Brazilian designer Francisco Costa is an expert. Former director for Calvin Klein, the creative decided to produce a collection of ethically sourced skincare and aroma products that are beneficial to humans and the earth. It’s no wonder he launched this unisex fragrance that has alluring floral woody parfum that also has aroma therapy benefits to reduce stress levels.

Founded by beauty influencer Camila Coelho, Elaluz has a number of must-have beauty products and the Lip and Cheek Stain is one of the most universally flattering and versatile.

A cult favorite that’s now available at most major beauty retailers, Honey Baby Naturals was launched by former chemical engineer Aisha Ceballos-Crump. Her initial products were created to meet the various needs of her three kids for their unique hair textures.

Luna Magic is a beauty brand founded by Mabel and Shaira Frías. The sisters founded the brand to years before receiving an offer from Shark Tank in 2021. Today, they have a full assortment of matte lipsticks, faux mink lashes, high-pigment eyeshadow palettes, and tools.

Former makeup artist and hairdresser Araceli Ledesma founder Araceli Beauty, which proudly produces products in Los Angeles and Mexico because those places encompass her identity and culture. The latest addition to the cosmetic brand is the Monarch Mascara which is infused with avocado oil to promote soft, full lashes.

Brand founder Giovanna Campagna named her brand after her great-great grandmother Joaquina who founded one of the first apothecaries in Cali, Columbia in 1875. Her brand Joaquina Botanicals offers a beautiful face oil and essence that deliver super glowy skin.

Ceremonia’s proclaimed “Clean Haircare Rooted in Latinx Heritage,” offers an array of cleansing and styling products and accessories, conveniently divided by hair type on the website. Bonus their packaging will look super chic in your shower.

Antedotum was the first CBD skincare company to officially be recognized as minority owned and operated by Minority Business Enterprise. Their Vital Face Oil is powered by vegan squalene in addition the brand’s CBD complex for hydrating, soothing, and anti-inflammatory benefits.

Birdy Lashes, founded by Yasmin Maya, is a great brand to find full, fluffy lashes and a clever lash adhesive that comes in a liquid eyeliner-like applicator.

Founded in 2004 by designer and cosmetics historian Gabriela Hernandez, Bésame Cosmetics is the go-to brand for vintage-inspired makeup, if you want to experience glamour like the old Hollywood starlets.

Artist Couture is the brand created by celebrity makeup artist and beauty influencer, Angel Merino. The brand is perhaps best known for creating one of the most coveted, blinding highlighters in the market.

Youtuber Christen Dominique is a Guyanese-Mexican influencer who has amassed over 4M followers since she first launched her channel. After getting famous for her tutorials, she and was inspired to create her own line of products in 2018.

Jessica Alba founded the award-winning beauty line Honest Beauty in 2015— way before celebrity beauty lines and clear skin care were popular.

This well-known brush cleaner was founded by a Brazilian power couple, Simone Xavier and Rene Xavier Filho. In addition to the hero product, the cleansing Brushampoo, they produce a beauty line that extends past just brushes.

Founded by Gabriela Trujillo Lopez, Alamar Cosmetics takes its name from her native city, Alamar. Gabriela intentionally created collections that highlight the experience of Latinx people, including one called Spanglish, and another collection collaborating with Disney’s Encanto.

Puerto Rican haircare mogul Aisha Ceballos-Crump launched Botanika Beauty to celebrate all kinds of hair types within the Latinx community. The brand focuses on formulas including healing herbs to enhance hair health and one’s overall well being.

Manny Gutierrez, aka Manny MUA is one of the pioneering “boy beauty vloggers”, who currently has over four million YouTube followers. His line, Lunar Beauty makes colorful products for practically every beauty need, including the fan favorite “Life’s A Drag” palette.

Sandra Velasquez grew in California near the US/Mexican border, with nopales (a cactus that has significant symbolism in Mexican culture) all around. Now, nopales is the hero ingredient in Nopalero’s luxury bath and body products.

Cyndi Ramirez, was inspired by the Latina women in her community to create a space that prioritized self-care and the products to go with it. The line ranges from everything from skin and body care to a variety of super trendy nail art press-ons.