Person wearing makeup from Halsey's About-Face beauty line, which is among the best January beauty launches

Beauty

The Best January Beauty Launches You Need To Know

New year, new beauty shelf.

2021 is finally here, and if your resolution includes stocking up on products, or revamping your usual routine, the best of January's beauty releases have you covered. The experts have already predicted that the year in beauty is sure to be filled with experiments in color and routine, and if you're ready to get started, there are a number of products hitting the shelves this month that are worth picking up.

New trends are likely to hit your Instagram feed and Sephora shelves soon, but as some of these releases prove, a good skincare regimen will never go out of style. And, if you're eyeing a year filled with new looks, some of the industry's buzziest brands are back with new products, including a palette first for ColourPop.

Begin the year with new additions to your beauty shelf. Below, keep tabs on the best new beauty products released in January 2021, and as always, keep checking back, because this list will be updated as the newness rolls in.

We only include products that have been independently selected by Nylon’s editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.

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