Behind The Scenes At Youth To The People’s Exclusive Miami Dinner

Miami Music Week may be in its tenth year of turning it up for electronic music fans, but last night’s first-ever NYLON and Youth To The People dinner hosted by editor-in-chief Lauren McCarthy was intentionally designed as a moment for slowing down and deepening connection amid the buzz. Building on the momentum of the NYLON 100 list, it was the perfect Miami night to welcome a handpicked lineup of DJs, tastemakers, and friends of the brand for a restorative evening at Soho Beach House Bar.

From the moment guests stepped into the oceanfront sanctuary — escorted past the pool to the entrance of the beach bar — they were invited to celebrate the “glow” from the inside out. Passed cocktails included signature serves like delicious tangy frozen Palomas and house Picantes, a chili-laced twist on the margarita.

Custom cotton cocktail napkins emblazoned with “Drink Your Greens” doubled as an adornment and a directive. And for those wanting to capture the moment, Youth To The People provided guests with mini digicams to use in front of the fresh lush palm tree and lush botanical photo backdrop.

It was no surprise that the decor and dinner played off of Youth To The People’s ethos of superfood ingredients and nature-inspired routines. Hints of the brand’s innovative skincare technology and plant extracts were in everything from the tropical florals (think: mosses and leafy greens, pops of vitamin C orange, and luminous white hues) and the refreshing menu (antioxidant-rich salads and plant-powered entrees served family-style). An array of the brand’s signature products was artfully woven into the tablescapes, complete with wooden pedestals.

Between bites of hamachi crudo and Tuscan kale salad, creators Melany Cecilia and Xandra Pohl chatted with McCarthy about their latest spring beauty finds and travel plans, while others took selfies and snapped pics of the healthy-chic menu.

And since any Miami Music Week event wouldn’t be complete without a resident DJ, Nylon Member NÈMEKKO blended some upbeat, trance-inducing beats for a just-right vibe. To end the night on a high note, guests were invited to scan the back of their place cards to get special swag including the iconic Kale + Green Tea Spinach Vitamins Superfood Cleanser and the Youthscreen Sunscreen. As the night came to a close, guests made their way to the after party — it’s Miami Music Week after all, and the night was just getting started.