TikTok has gone from an app where teenagers make funny videos and viral dances to a front-row seat into the fashion world and an app where teenagers still make funny videos (both are equally enjoyable). This shift was made clear to all when TikTok brought three creators to New York Fashion Week for the first time ever in February. In a series of short, fascinating videos, each of the chosen creators — @Cosette, @GhostHoney, and @TayHage — used their personal styles to provide a unique look into fashion week through the lens (and effects, "sounds," and transitions) of TikTok.
During fashion week, the creators further pulled back the curtain on the industry's once-exclusive events, while TikTok encouraged users to get in on the action through its newly created effect called "On The Runway," where users were encouraged to show their own sartorial individuality. But this is far from the only way that fashion is growing on the social media video platform. From mega-influencers to on-the-rise faces shooting content in their closets, TikTok has furthered the democratization of fashion that first originated on Instagram.
Whether you're an avid watcher of styling videos on TikTok or don't know where to start, there's always more amazing people out there making videos with a distinct personality and fashion sensibility. From new takes on the classic "outfit of the day" to informative style guides, there's now fashion content on TikTok for everyone.
Check it out for yourself: Here are some of the best fashion creators to follow on TikTok now, below.
Not only does Ariam (@iambrattyb) show off funky and wearable outfits, she often will also match her makeup to her featured look. (Her beauty skills shouldn't be left unnoticed either, as she was recently featured on Allure.) This combination turns her throwback- or aesthetic-inspired outfits almost into cosplay. These transformations are as interesting as they are beautiful.
It's rare to see Soph (@tinygirlbigclothes) in a video without a hat or bandana on. And as her TikTok handle would suggest, Soph's style is comprised of oversized, eclectic pieces. She also shares her own fashion DIY items, a tour of her closet, and a long list of where she shops both IRL and online. Soph is unabashedly herself and encourages her viewers to embrace what they like to wear and go for it.
Brittany Xavier, @brittany.xavier
Brittany Xavier first grew her following on Instagram but has now fully embraced TikTok. She regularly features her tween daughter in playful videos highlighting their (sometimes matching) street-style-ready looks, and while her wardrobe often includes coveted, high-fashion items, Xavier also creates plenty of videos offering her own personal tips on getting dressed, including how to style a blazer, how to make an outfit look expensive, and how to dress up a blak turtleneck.
With a bio that says, "Everyone deserves to sparkle," Anna (@glitterandlazers) brings an extra pop of joy to every video. She favors bold prints, bright colors, and — from the looks of it — having as much fun as possible at all times. If you're looking to step outside of your fashion comfort zone (say, via a pizza shirt she wears in one video), follow Anna for some serious style inspiration.
Bria Jones, @heybriajones
Bria Jones' video series, outfits inspired by TikTok stars and celebrities, is reason enough to follow her, but it's just one of the awesome parts of her account. From videos on repurposing items in your closet to what hair accessories will best complete an outfit, her personality shines through making viewers feel like they're watching a friend.
Jesse Kim, @jessaykym
Jesse Kim (@jessaykym) is a great follow for anyone looking for inspiration on how to restyle their wardrobe staples and save money while still looking fashionable. Almost every one of his videos is shot against the same white door, creating the perfect TikTok backdrop for all his outfits.
Taylor Hage, @tayhage
Taylor Hage (@tayhage)'s go-to video is a step-by-step guide of how she builds an outfit that's ridiculously captivating to watch. Her polished style is easy to recreate, too, as she provides helpful tips for styling the pieces you probably already have. During New York Fashion Week, she made a video of how to wear her favorite trends from the runway in real life.
Zahra B., @zahraa_hberro
Zahra (@zahraa_hberro) shares hijab tutorials and highlights some of her favorite colors and styles for viewers. One of her most viral creations is a look at her everyday hijab style, while another standout video is her guide to posing on staircases, giving techniques we'll all be using for years to come.
Chriselle Lim, @chrisellelim
Not only does mega-influencer Chriselle Lim's TikTok feature her unbelievable style, it also includes videos of her adorable baby. Fashion and cute babies? Sign us up! This mix of style how-to's and celebrating your loved ones makes Lim's account one you'll keep coming back to.
Keri Fay, @kerifay
Prepare to be unbelievably jealous of Keri Fay's sweet shoe collection, shown throughout her videos. Her looks are often comprised of loose, cozy layers in muted colors. Anyone who can show us how to make comfy outfits look stylish is an instant follow on TikTok.
Billie Newland, @billiexnewland
Billie Newland feels like the ultimate best friend you always imagined having to help you pick out all your outfits. Most of her videos are service-oriented, offering guides on all things style-related, like how to dress up a graphic tee, how to style a puffy sleeve top, and how to recreate a slew of celebrity looks. She also attended New York Fashion Week, uploading videos to TikTok from her adventure.
Wisdom (@wisdm) is unafraid to wear any trend and owns each and every one. From crop tops to flare pants, his style is eclectic and unpredictable. While he only has a few videos so far, each is packed with captivating fashion content from beginning to end. We can't wait to see what he else he comes up with.
Jess Keogh, @jesskeo
Jess Keogh (@jesskeo) makes getting dressed feel like the enjoyable and imaginative time it should be. Her aesthetic is very reminiscent of '90s-era fashion, incorporating a lot of flannels, crop tops, and denim. She's posted multiple video series on her account, like thrifting hauls and dressing for 2020 with the influence of decades past. Follow her for a reminder of what makes fashion so fun to embrace.