Michael Tyrone Delaney/Courtesy of Pure Beauty

Fashion

Pure Beauty & Aries Is The Latest Fashion-Meets-Cannabis Collab

Featuring apparel and a brand new strain.

Los Angeles cannabis brand Pure Beauty is expanding into the fashion space with its new collaboration with London-based label Aries. The collection includes four pieces of apparel and a brand new weed strain called “Gateway.” Ahead, learn more about the collab, which is available now, and where to shop the exclusive drop.

Michael Tyrone Delaney/Courtesy of Pure Beauty
The collab’s custom strain, titled “Gateway,” is inspired by psychedelic effects of cannabis and comes in Pure Beauty’s signature cigarettes. The artsy packs of five ($45) is exclusively available at MedMen in California.Michael Tyrone Delaney/Courtesy of Pure Beauty
The five-piece collection from Pure Beauty and Aries ranges in price from $120 for a logo tee to $310 for a short-sleeve button-down shirt. Michael Tyrone Delaney/Courtesy of Pure Beauty
The apparel features Aries’ signature trippy graphics, Pure Beauty’s iconic emoji motif, and Venice-based indie boutique LCD’s logo, which will be one of the collab’s exclusive retailers.Michael Tyrone Delaney/Courtesy of Pure Beauty
In addition to shopping the collection from LCD, Pure Beauty’s online shop and Aries’ website will also offer the collab for purchase.Michael Tyrone Delaney/Courtesy of Pure Beauty
The new collaboration from Pure Beauty and Aries is the latest link-up between fashion and cannabis, joining style-minded weed brands like Flower by Edie Parker, Sweet Flower, and more.Michael Tyrone Delaney/Courtesy of Pure Beauty

Readers should note that laws governing cannabis, hemp, and CBD are evolving, as is information about the efficacy and safety of those substances. As such, the information contained in this post should not be construed as legal or medical advice. Always consult your physician prior to trying any substance or supplement.