Fashion
From Montauk To Ibiza: Jayma Cardoso’s Summer Style Starts at ASOS
The Surf Lodge founder shares her summer style picks.
When it comes to curating an iconic summer, no one does it quite like Jayma Cardoso. As the founder of Montauk’s beloved The Surf Lodge — a sun-soaked haven for creatives, beachgoers, and the effortlessly fashionable and cool — Cardoso lives and breathes summer. As for her style, it’s just as enviable as her weekend guest list. This season, she’s partnering with ASOS to share her must-haves for the months ahead, and they’re just as dreamy as a golden-hour dinner overlooking Fort Pond.
Cardoso’s summer wardrobe is all about ease and expression, from dresses with bold prints to breezy silhouettes. Her style embodies that sweet spot between easygoing and elevated. “Some days my mood is relaxed and comfy, and some days I like to dress up a bit more,” she tells NYLON. Travel is also a major influence on how she shops during the season. “I’m looking for pieces that pack light, wear easily, and transition with me, from beach to dinner to wherever the day flows,” explains Cardoso. “It’s about keeping things simple and chic.”
Whether she’s in Ibiza, Istanbul, having “slow mornings” with her son, or hosting a late-night set at The Surf Lodge, Cardoso gravitates toward versatile pieces that can flow from day to night without missing a beat. Think airy linens, throw-on-and-go dresses, and pops of color that turn heads in the best way. “I’m into vibrant colors and chic patterns,” she says. "I love relaxed silhouettes with a touch of structure. It’s all about feeling effortless but still pulled together." That balance of ease and polish defines her ASOS picks this summer — an array of pieces that blend statement style with total wearability.
From crochet maxi dresses to stylish denim minis and retro-inspired swim separates, Cardoso’s ASOS selects are tailor-made for every kind of summer moment. “Start with your forever pieces — the ones you love and reach for without thinking,” she advises. “Then layer in the fun: texture, color, maybe something unexpected. Summer style should feel like a second skin — light, effortless, and fully you.”
Whether you're headed for a coastal weekend or just want to channel that laid-back luxe energy in the city, Cardoso’s picks will bring vacation vibes wherever you go. Keep scrolling to shop her favorite ASOS looks — and get ready to live your best, most stylish summer.
