TikTok and the sustainable fashion movement have something in common: After a period of being embraced by a few and shunned by many, they’ve both catapulted so thoroughly into the mainstream that they’re now unavoidable, even for many former naysayers. And yet in some ways, they’re each still in their nascency, which means that now is a good time to start following sustainable-fashion-minded TikTokers.
Though fashion creators are all over TikTok, sustainability, specifically, is still finding its footing, despite already being well-established on other platforms like Instagram. So far, some of TikTok’s most successful early pioneers in the English-speaking space focus on upcycling, secondhand shopping, or thrift flipping. But there are a growing number of accounts that offer more educational content, too, and highlight why such actions are important in the first place, in addition to a burgeoning crew of people who just make dressing with sustainability in mind look cool.
Whether you prefer educational, inspirational, or just plain entertaining content, check out the list below of TikTok creators who will teach you how to spot greenwashing, what to look for at the thrift store, how to mend your own clothes, and more.
Lily Fang, @imperfectidealist
A former fashion blogger, 24-year-old Lily Fang started focusing on sustainability when she learned how overconsumption and mass production negatively impact the planet and people. Follow along for thoughtful takes on the problem with thrift hauls, tips on how to spot greenwashing, and information on the sustainability stats of various popular brands.
Tommy Groenendijk and Jordan Deery, @vintagestockreserve
Vintage Stock Reserve is technically the account for a shop that sells thrifted and upcycled goods. But Tommy Groenendijk and Jordan Deery, the 21- and 22-year-old business partners behind the label, share so much about the process of upcycling, sewing, and shopping for vintage items that you’ll feel more like you’re making new friends who know a lot about vintage than being sold to by a corporation.
Jazmine Rogers, @thatcurlytopp
Jazmine Rogers’ feed is full of outfits that feature small sustainability-focused brands and thrifted goods, and her infectious energy and million-watt smile make learning about sustainability with her feel like an endlessly upbeat endeavor. Come expecting lots of funky color combinations.
Anna Molinari, @annamolinstinct
Anna Molinari does plenty of thrift flips, but she shines best when she’s transforming unconventional forms of waste into wearable creations; think a dress reminiscent of Paris Hilton’s iconic 21st birthday look but made of soda can tabs, a belt made of smoked Juul pods, or a corset made of sailing line.
John Grummons, @_guccig11
John Grummons is one of the lucky creators who has found great success on both Depop and TikTok. Follow him for an inside look at the life of a professional reseller, from sorting through massive mystery boxes of deadstock to packaging orders, interspersed with his own cheeky fit checks featuring lots of vintage goodness.
Masego Morgan, @coconut_cracked
Masego Morgan is a Capetown, South Africa-based content creator whose style doesn’t fit neatly into any one aesthetic box — but the through line is that almost all her gear is thrifted or sourced carefully from small, ethics-focused brands. Browse her “7 Days of Outfits” posts for a burst of styling inspiration using what’s already in your closet.
Greta Maria, @tracksuitbae
In a Venn diagram with sustainability on one side and streetwear on the other, Greta Maria falls squarely in the middle. Come for the videos highlighting sneaker brands that take environmental concerns seriously, stay for the styling videos (featuring frequently re-worn pieces) complete with expert-level transitions.
Megan McSherry, @acteevism
Megan McSherry is best known for her educational videos, in which she rates which “sustainable” lifestyle products are worth it and which aren’t, shares facts about garment worker wages, teaches people how to do their laundry in a more low-impact way, and more. Her “I’m not perfect but I’m still trying!” attitude feels welcoming and informative at the same time.
Gabby Sage Masuda Ambata, @gabrielasage
Gabby Sage’s content is less focused on teaching people about sustainability than it is about having fun with it. She frequently shares her thrift finds, makes jokes at the expense of fast-fashion brands and generally makes dressing with the planet in mind look whimsical and cool.
Emma Rogue, @emmarogue
Consider Emma Rogue a Depop seller to the (TikTok) stars. She gives tips for other aspiring sellers about how to source, sell, and pick out secondhand finds, and her penchant for Y2K looks has drawn a crowd of high-profile TikTokers that sometimes make appearances in her videos (hello, Frankie Jonas and Vienna Skye).
Nick and Eliza, @smiishandco
There’s a dearth of plus-size, sustainability-centric fashion brands in the world, so it’s not surprising that the same is true on TikTok. But Eliza and Nick of the brand-new label Smiish and Co are trying to change that. The duo is starting out with simple graphic T-shirts that run from L to 4XL, and they hope to expand their offerings even further in the future.
Andrew Burgess, @wandythemaker
The sustainable fashion community on TikTok would be nothing without upcyclers and thrift flippers, and Andrew Burgess is a not-to-be-missed creator in that category. Watch him transform quilts into hoodies, bandanas into pants, and more. You may find yourself inspired to make a little sewing magic yourself.
Lily Fulop, @mindful_mending
There’s nothing more sustainable than just wearing the clothes you already have — and to do that, it’s useful to know how to patch holes, sew on missing buttons and make your old clothes look new again. Enter Lily Fulop, who literally wrote the book on mending and who will perfectly appeal to your inner crafter.
Estella Struck, @ethicanyc
There are plenty of reasons to get into resale, from the money that can be earned to the unique joys of vintage fashion. But it’s clear from her videos that Estella Struck, the founder of secondhand shop Ethica NYC, is in it because she really cares about fashion’s waste problem and wants to create a more circular economy.
Summer Dean, @climatediva
Sometime-model Summer Dean brings together the killer combo of a deeply informed perspective on environmental racism and a love for fashion. She intersperses posts about her beauty routine or favorite new outfits with videos about the responsibility of oil and gas magnates to address the climate crisis, so expect wide-ranging content.
Morgan Young, @andagainco
Morgan Young, co-founder of the zero-waste label And Again, has attracted the attention of big names like Emma Chamberlain because she consistently proves that designing clothes without creating waste doesn’t have to impose a limit on ingenuity. Tune in to watch her share her process of experimenting with textile and leather scraps to create one-of-a-kind pieces.
Cat Chiang, @cookiecat.herine
If you're looking for sustainability content that comes with a large dose of colorful ensembles, quirky accessories, low-waste skincare, and impressive hand-knitted sweaters, Cat Chiang's your girl. When she's not wearing pieces she made herself, she's often sporting cult-favorite, sustainability-focused brands like Back Beat Co. and Girlfriend Collective while playing with her cat and talking about her favorite books.