The 22 Brand-New Beauty Launches We Love

All of the products dropping this month to know

You know what they say: new year, new you. But even if totally changing up your look isn't in the cards, a new year at least brings a ton of beauty launches our way, giving us a chance for a fresh take on our daily routines. To be honest, we might even find the month of January more exciting than holiday beauty kit season.

With 2019 comes a slew of glorious, innovative new products that we're already adding to our lists of all-time favorites. From the oils and lotions keeping our winter-ravaged skin and hair in check to the nail care crucial to a flawless DIY mani to the products we didn't even know we needed (bubbling scalp masks, anyone?), January brings quite a few exciting products to add to our beauty arsenals. Below, we rounded up the 22 new launches you won't want to miss out on.

2019, you're looking up already.

Photo courtesy of Sephora

BareMinerals, BlemishRescue Spot Concealer, $22 available at Sephora.

A spot concealer that also helps fight zits with salicylic acid, among other blemish-fighting ingredients? Where have you been all our lives?

Photo courtesy of Target

Kristin Ess, Scalp Detoxifying Bubble Hair Mask, $14, available at Target.

This super-cool bubbling scalp mask removes oil, build-up, dead skin, and debris, making it the perfect pre-shampoo treatment for your beanie-wearing head.

Photo courtesy of The Seaweed Bath Co.

The Seaweed Bath Co., Restoring Marine Algae Overnight Face Mask, $12.99, available at The Seaweed Bath Co.

This innovative new overnight mask uses glacier-grown algae to rejuvenate and hydrate the skin while never getting all over your pillow. And at just $14 a pop, how could we not?

Photo courtesy of Too Cool For School

Too Cool For School, Check Jelly Eyes, $12, available at Too Cool For School.

K-Beauty favorites Too Cool For School just dropped 12 shades of its new Check Jelly Eyes, a long-lasting, jelly textured eyeshadow. Plus, the plaid packaging is too cute.

Photo courtesy of Urban Decay

Urban Decay, Brow Endowed, $26, available at Urban Decay.

This might just be the holy grail of brow gels. This double-sided primer and color formula amps up brows—thickening, separating, and darkening each follicle—allowing for the ultimate full brow moment.

Photo courtesy of e.l.f.

E.l.f., Hello Hydration! Face Cream, $12, available at e.l.f.

This magical new face cream not only brightens and evens out skin tone but features hydrating and skin-plumping hyaluronic acid and squalane to keep your complexion supple all winter long.

Photo courtesy of Essie

Essie, Treat Love & Color Polish in 'Laced Up Lilac,' $10, available this month at Essie.

We're pretty big fans of Essie's Treat Love & Color line, a strengthening collection of polishes that can improve breaking and peeling nails in just one week, and this month, the brand is launching a collection of shimmery metallics (which are notably easier to DIY than a solid color).

Photo courtesy of Sephora

Stila, Shade Mystére Highlighting Face Gloss, $28, available at Sephora.

This new face gloss is captivating in its packaging alone, but tap the lightweight balm onto your cheekbones, and you're in for a multidimensional, illuminating, glossy treat.

Photo courtesy of Tatcha

Tatcha, Violet-C Brightening Serum, $88, available at Tatcha.

Skin-care favorites Tatcha have just launched a powerful new brightening serum that uses 20 percent vitamin C and 10 percent AHAs to soften, smooth, and brighten, which all result in truly radiant skin.

Photo courtesy of Sephora

Briogeo, B. Well Organic + Cold-Pressed 100% Castor Oil, $26, available at Sephora.

This cold-pressed, organic, and fair trade castor oil from Briogeo nourishes and revives hair, scalp, and brows. The best part of all? You can use it on your skin as an ultra-nourishing facial oil, too.

Photo courtesy of Fenty Beauty

Fenty Beauty, Pro Filt'r Instant Retouch Concealer, $26, available at Fenty Beauty.

Goddess bless Rihanna and her mission to keep beauty inclusive, as she's now expanded her range of Pro Filt'r Foundation to include 50 different shades, also launching a 50-shade collection of Pro Filt'r Concealers.

Photo courtesy of Kora Organics

Kora Organics, Noni Glow Sleeping Mask, $48, available at Kora Organics.

Miranda Kerr's latest launch for her Kora Organics line is a sleeping mask boasting silver ear mushroom, coconut milk, caviar lime extract, and kakadu plum extract to hydrate, soothe redness, and even skin tone—a must during these rough winter months.

Photo courtesy of Boscia

Boscia, Rosehip Omega Facial Oil, $42, available at Boscia.

This ultra-nourishing facial oil is packed with antioxidants, vitamins, and omega fatty acids to bring your winter complexions back to life.

Photo courtesy of Lipstick Queen

Lipstick Queen, Rear View Mirror Lip Lacquer in 'Berry Tacoma,' $24, available at Lipstick Queen.

We love the look of lipgloss, but not always the texture. That's where Lipstick Queen's new Rear View Mirror Lip Lacquer comes into play. The gloss-stick formula melts into the lips on contact, providing a reflective shine that sits on the lips sans stickiness.

Photo courtesy of Seraphine Botanicals

Seraphine Botanicals, Camelina + Strobe Luminizing Primer, $18, available at Seraphine Botanicals.

Fight dull and sallow winter skin with this magical luminizing primer, which not only includes natural beauty faves such as rose hydrosol and camelina seed oil, but leaves out the nasty ingredients you'll find in many primers, such as mineral oil, phthalates, gluten, and more.

Photo courtesy of CVS

Sally Hansen, No More Stains Spray On Base Coat, $8.99, available at CVS.

Look, we're here for anything that simplifies the DIY manicure process, and this spray-on base coat, that protects your nails from getting stained by high-pigmented polishes, does just that.

Photo courtesy of Phyto-C

Phyto-C, HYPER-Hydrate Serum, $55, available at Phyto-C.

Phyto-C just dropped four potent new serums, and this hydrating formula has become our new go-to. Boasting three different types of hyaluronic acids, the formula provides a sustained hydrating effect, meaning skin will be glowing and supple all day long.

Photo courtesy of Grace + Tonic

Grace + Tonic, Cleansing Mud, $24.99, launching 1/28/2019 at Target.

Target has a brand-new botanical, COSMOS-certified skin-care brand launching at the end of the month, and we have our eyes on this Brazilian purple clay and cupuacu butter cleansing mud.

Photo courtesy of CVS

Pantene Pro-V, Intense Rescue Shots Hair Ampoules, $5.99, available at CVS.

For when your hair really needs some rescuing, these intensive, concentrated repair ampoules can help reverse the damage from heat, styling, and chemical treatments.

Photo courtesy of Rimmel

Rimmel, ScandalEyes Wow Wings Mascara, $6, available this month at Rimmel.

Rimmel's new winged flexible brush allows for definition and separation and a ton of volume—11 times the volume, to be exact.

Photo courtesy of Sephora

Benefit, Roller Liner Liquid Eyeliner, $22, available at Sephora.

This new and easy-to-use liquid liner is the answer to the perfect cat eye, allowing for absolute precision while never flaking, bleeding, or smudging. Yes, please!

Photo courtesy of Target

Sailor by Captain Blankenship, X Marks The Spot Serum, $14.99, available 1/21/2019 at Target.

This trusty serum uses witch hazel, white willow bark extract, and juniper berry to stop pimples in their tracks, and its size makes it perfect for on-the-go use.

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