How Functional Beverage Brand BRĒZ is Revolutionizing the Way to Drink

It’s been a minute since the beverage industry had a shakeup. As consumers increasingly seek healthier, non-alcoholic options, the demand for drinks that go beyond flavor is on the rise. One brand is breaking free from the monotony with a beverage that’s more than a fad — it's a functional experience designed to support both body and mind. With a focus on enhancing well-being, BRĒZ wants to lead the charge in the next evolution of functional beverages.

A functional beverage is made with ingredients that serve a purpose beyond just another sparkling drink. BRĒZ uses a blend of ingredients intended to fuel your energy, sharpen your focus and boost your mood. Basically, it’s designed to give you far more than tasty sips. You’re consuming what next-gen drinking looks like – a powerful fusion of flavor and function to enhance all of life’s moments.

BRĒZ is the functional beverage brand behind this way of seeing drinks in a different light, with a dedication to reimagining the future of drinking by creating craft experiences that elevate everyday life. And the company recently launched its most innovative product to date. Called Flow, the drink seeks to transcend the traditional limitations of beverages by harnessing natural ingredients like lion’s mane to offer social beverages that can deliver cognitive and wellness benefits.

According to Aaron Nosbisch, the founder and CEO of BRĒZ, “Flow is designed to be a cognitive-enhancing elixir, helping to boost motivation and uplift your mood. Whether you need a bridge between your morning coffee and evening ritual or just something to power you through the day, Flow is there for every moment.”

But what exactly makes Flow so unique? The answer lies in its thoughtfully curated recipe, headlined by lion’s mane.

Give a roar for a functional mushroom

Lion’s mane is a mushroom variety. However, it’s more than just another porcini or portobello that you’d find in a grocery store. As a recent study showed, lion’s mane can have an effect on mood. After just one dose of lion’s mane, many study participants (all over age 18) reported feeling less stressed. Plus, they seemed to experience cognitive improvements.

There are multiple functional uses for lion’s mane, including as a gut-friendly brain health booster.

Flow allows you to experience the cognitive-enhancing benefits of lion’s mane firsthand — along with a host of other functional ingredients. The roster of high-nutrient ingredients in Flow makes for an impressive blend. In addition to lion’s mane, Flow features black seed oil, cacao, and L-theanine.

Black seed oil is known as an anti-inflammatory and may protect against cardiovascular disease. Cacao has been found to improve neurological responses and stimulate the brain’s feel-good receptors. And L-theanine is connected to the ability to chill.

By now, you’re seeing the bigger picture: By creating and marketing a functional beverage like Flow, BRĒZ is making it possible for you to “maximize your human potential” (per their mission) with a 35-calorie social drink.

Landing with health-conscious adults

Since launching in the spring of 2023, BRĒZ’s has done over 2 million in monthly revenue since launching in April 2023 according to its founder. It’s also made in-roads in more than 60 of the biggest digital and brick-and-mortar retailers around the country. Yet what’s equally as telling is the functional beverage brand’s reviews. Currently, BRĒZ has nabbed a 4.9- out of 5.0-star rating.

These figures imply that Flow is more than just hype; it actually delivers on taste thanks to its elevated flavor profile with notes of Italian lemon and elderflower.

What’s more, Flow achieves its lightly sweet flavor without relying on excessive sugar. Rather, the beverage’s flavor comes naturally from its variety of ingredients. As a result, with only eight grams of sugar, Flow is designed to refresh and recharge, providing a functional option that doesn’t compromise on flavor.

To be clear, this isn’t BRĒZ’s first iteration of a lion’s mane-infused blend. The brand’s original lion’s mane-infused beverage didn’t quite hit the mark in terms of overall effectiveness and customer satisfaction. Consequently, after gathering feedback from their customers, the BRĒZ team went back to the drawing board to envision a product that was a step up. Flow is the brainchild of those efforts — and it’s on target to help the company hit $25 million in sales by the end of 2024.

Mental clarity and mood elevation through hydration

Now that Flow has earned its place in the beverage aisle, consumers finally have a functional social drinking option. Rather than having to rely solely on food and supplements to achieve a sense of calm or reduce mental fogginess, they can try BRĒZ’s exclusive vegan, non-GMO, and gluten-free lion’s mane-infused elixir.

Does this mean you have to give up on all the trendy drinks you regularly buy? Nope. But it gives you one more mindful beverage option to add into the mix to give you a serious dose of both taste and benefits. This isn’t just another drink; it’s a way to enhance your day and improve the way people connect with others.

**These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

BDG Media newsroom and editorial staff were not involved in the creation of this content.