This Brand Launched A Multiuse Makeup Product That Actually Works On Every Skin Tone
You need it
Live Tinted, an Instagram beauty community which focuses on showcasing people with skin tones that are underrepresented in the media—meaning, that are not white—is now a beauty brand. Today, it launched its first product, making it clear that any brand that isn't inclusive of all skin tones has no excuse.
The Huestick is a "multistick" that can be used on eyes, lips, and cheeks. Though it's available in three shades, each one can work on a variety of skin tones. The red, orange, and pink shades are easily blendable for color-correcting dark spots and hyperpigmentation. They are also buildable for use as lip, eye, and cheek color, offering a gorgeous demi-matte finish. So, basically, it's a spot-corrector, blush, eyeshadow, and lipstick all in one. And, as you can see below, they truly work on many a skin tone.
Huesticks also function as skin-care products. They're formulated with hyaluronic acid, squalane, and vitamins C and E, so basically, you'll be walking around with a moisturizing, skin-brightening product on your face. You probably can't say that about much else in your makeup bag.
Live Tinted's founder, Deepica Mutyala, noted that she was interested in creating a universal product available in limited shades as opposed to an expansive shade range. "The beauty industry has been trying to answer diversity by offering foundations in 50+ shades," she noted in a press release. "While that's moving in the right direction, we still need campaigns, communities, products, and people in power who understand the everyday of diversity."
Ringing in at an affordable $24 each, Huesticks are available now at Live Tinted's website. Go ahead and replace just about all of your makeup with one of them.