Beauty brands continue to embrace CBD, unveiling a number of lines touting the reported health benefits of using the product. As you make your way down the makeup aisle, Sephora wants to better educate customers on what exactly it means when a product does contain CBD. In keeping with their previously announced "Clean at Sephora" standards, Sephora unveiled its "CBD Standards" intended to provide "transparency and assurance" to customers.
Announcing the retail regulations in an exclusive interview with Byrdie, Cindy Deily, Vice President of Merchandising, Skincare at Sephora, confirmed that all stores and Sephora.com will now have four standards for any product that contains CBD. Per the standards, products must contain only full- or broad-spectrum CBD from U.S. grown hemp, the CBD must be tested at least three times for quality and purity, products have to meet the retailer's Clean at Sephora standards, and a Certificate of Analysis (COA) that verifies the CBD content matches any product claims made on the label must be made available upon request.
According to Deily, the standards were established in response to continued interest of CBD beauty products. "We've seen clients' demand for transparency continue to grow, and it's important to Sephora that we are a trusted resource," she said "With the amount of products flooding the market, there can be confusion and mistrust. As part of our research and client listening, our clients told us they weren't fully confident in shopping the category."
Sephora worked with "a panel of industry insiders and utilized extensive industry research" to decide on its four standards of focus. Among those that helped the beauty store establish standards was Cindy Capobianco, co-founder of CBD beauty brand Lord Jones.
Going forward, CBD standards will be displayed on each product and on products sold through Sephora.com, Byrdie reports. Additionally, Prima, a brand of CBD body care and skincare will now join the growing number of products available at Sephora. See the brand's announcement, below.
Readers should note that laws governing cannabis, hemp and CBD are evolving, as is information about the efficacy and safety of those substances. As such, the information contained in this post should not be construed as legal or medical advice. Always consult your physician prior to trying any substance or supplement.