Kim Kardashian has enlisted the help of her mother Kris Jenner as well as two of her friends, Real Housewives of Beverly Hills stars Kyle Richards and Lisa Rinna, to promote her shapewear line Skims. The three women have filmed QVC-style infomercials for the brand, which includes Rinna stripping down to her "solutionwear" to show off just how great this innovative product is!
According to a statement from Skims, the new videos honor Jenner's past in infomercials. During her pre-Keeping Up With the Kardashians days, Jenner promoted everything from a stair climber with then-husband Caitlyn Jenner to $99 sets of "health and wellness" candles with psychic Linda Salvin. Detox tea could never.
Rinna is also no stranger to the infomercial game. She's been selling her Lisa Rinna Collection on QVC since 2011 and is frequently seen filming for the network on episodes of Real Housewives. Naturally, the three women are very comfortable sitting on a couch together to discuss Kardashian's latest business venture, and boy, do they know how to sell.
"I mean, we can actually breathe and be perky at the same time," Jenner said about the line's sculpting bra. "You don't want sweet chariots to swing low!"
She has a point.
Watch one of the Skims infomercials, below, and check out the brand's YouTube channel for more.