The latest news from the Kardashian-Jenner beauty industry takeover is here—but this time from an unexpected member of the family.
MAC Cosmetics has officially announced their collaboration with Caitlyn Jenner. While rumors began circulating celebrity gossip circuits last week, the makeup brand has stated today that Jenner will be launching an exclusive signature shade of lipstick, fittingly named “Finally Free”—a creamy shade of rosy nude.
According to the press release from MAC, Jenner’s lipstick, which will go on sale next month, “champions all ages, all races, and all sexes.” All proceeds from the sales, from the $17 exclusive, will be donated to the MAC AIDS Fund Transgender Initiative, which helps support organizations and programs that improve the overall well-being of transgender lives. Jenner told MAC in an exclusive interview that when it came to choosing a name, “I wanted a name that I use, and which represents the community. This is who I am: Finally Free,” later stating, “To be honest, I want people to use it every day so they have to buy more. I want to raise a lot of money. It’s very simple.”
“Finally Free” will go on sale April 7th exclusively online at MAC Cosmetics.