It's no secret that athleisure is the perfect intersection between being cozy and looking cute. And lucky for us, a new collaboration fronted by Hailey Baldwin proves that the trend isn't going away anytime soon. The model and street style It Girl has been announced as the new face for Adidas x JD Sports campaign for its new EQT collection.
“I love the EQT’s mix of heritage '90s style and contemporary street-led design. It’s a streetwear must-have that brings a throwback element to your look, but with a super modern interpretation," said Baldwin of the campaign and the iconic sneaker. "Statement jackets, relaxed sweatshirts, denim, cropped tees… that’s what I’ll be styling my EQT’s with this season.” The line features a versatile assortment of sneakers in versatile colorways, including all-white and black-and-white pairs. And with school right around the corner, the collaboration comes just in time for you to get your cozy-chic look down right to the cool kicks.
The EQT sneaker was first introduced the '90s and catered toward everyday runners but quickly established itself as a cult lifestyle classic. The best part? You won't have to wait to get your hands on a pair. The collection is now available online at JDSports, but be sure to keep your eyes peeled for new styles slated to drop this September. See Baldwin modeling the sneakers with key Adidas staples, below, and take notes.