A pink handbag and four pink lipsticks that support Breast Cancer Awareness Month
Estée Lauder


31 Beauty Buys That Support Breast Cancer Awareness Month

Give your dollars to brands that give back.

October is the month of the year that is nationally recognized as Breast Cancer Awareness Month— which has becoming increasingly important over the past couple decades as there has been an increase in younger women and men who have been affected by this disease. According to the National Breast Cancer Foundation, breast cancer affects every 1 in 8 women. 80% of young women (determined as under the age of 40) who are diagnosed with breast cancer, detect the abnormality themselves before ever seeing a doctor, thus reminding us of the urgency for self exams.As a breast cancer survivor myself, I am firm believer in educating for early detection that can save lives.

When I dealt with the physical changes I endured during my treatment, including losing my hair, brows, and nails, and dealing with weight fluctuations, I also had to revamp my entire beauty routine to cater to my new norms. I can also say, my mindfulness (as well as my beauty and fashion sense) have also been upgraded since then. While it’s exciting to see pink everywhere you look for the month of October—visibility is necessary to promote awareness—it’s important to be on the lookout for instances of pink-washing which many survivors consider to be an unethical pandering strategy. Although some brands may only temporarily adopt the pink mission, many companies do, in fact, aid in the relentless effort to find a cure by donating to organizations that drive research or provide support to people affected by the disease.

Below, we’ve rounded up 31 beauty, fashion, and accessory brands to consider shopping to support Breast Cancer Awareness Month.

Estée Lauder

Summer Fridays

Jet Lag Mask

Summer Fridays is committed to donating up to $10,000 to the Breast Cancer Research Fund, and their fan-favorite hydrating mask is a beauty secret for quickly plumping up skin.


Ralph Lauren

Wander Beauty

Jo Malone

Manic Panic

Pink Warrior

Renowned for their bright hair dyes, Manic Panic’s campaign “Dye For A Cause” promotes breast cancer awareness with an intention to donate 15% of sales from the Pink Warrior Collection to BRCF for cancer research and relief.

The Sexiest Beauty

Carolina Herrera

212 VIP Rose

This musky floral is a rich fragrance for fall, and just one of the featured items of Carolina Herrera’s rose-tinted collection of which 10% of proceeds will be donated to organizations that support individuals affected by breast cancer, such as the Spanish Association Against Cancer (AECC).

Thrive Causemetics


La Mer


Pro-Collagen Rose Cleansing Balm

For the past 20 years, Elemis has been in partnered with Breast Cancer Now and donates $25,000 annually to support the cancer organizations charitable achievements.

Bobbi Brown


Bumble and bumble


Limited Edition The Power Of Pink Lashes

After just one year of being in partnership with BCRF, Kiss raised $10,000 last year for breast cancer awareness month with a commitment to donate 10% of each sale to the organization’s efforts.

Color Street


Dr. Jart+

Awe Inspired

BCAM Edition Woman Power Necklace

This fine jewelry company is donating 40% of the proceeds from the sale of this necklace to CancerCare, a national organization that provides emotional, medical and financial support to patients and survivors.


Anne Klein

Vera Bradley

Savage X Fenty



Attia Designs

Rose Grown

Jimmy Choo

Pura Vida


This jewelry brand has a special Breast Cancer Awareness collection that donates 5% of sales to Boarding for Breast Cancer, an organization that supports survivors and their supporters with breast cancer education.