Summer Fridays


19 April Beauty Launches That You’re About To See Everywhere

Vegan lip butter, leave-in conditioner for textured hair, and cute press-on nails that actually stay on.

If it feels like a new beauty product launches once every five minutes, you're not imaging it. Especially as the warmer months creep in, inching closer and closer to summer, beauty brands are churning out new launches to get you — and your skin, hair, nails, and body — ready for what the change in season means for your beauty routine.

Shopping for non-essentials might not be at top of mind for everyone, or even financially possible, due to the continuing effects of Covid-19. Still for many, exploring the beauty space — be it experimenting with a bold makeup, or investing in new face masks or soothing body lotions just to feel something — is a much appreciated escape. To give you a good idea of what products are actually worth the hype, NYLON has sifted through all of the buzziest beauty launches of April 2020, to point you in the direction.

Below, you'll find a curated list of over a dozen new beauty launches, from press-on nails that will give you the salon quality manicure you may be missing right now, to a silky vegan lip butter that you've almost certainly seen all over Instagram since it hit the digital shelves. Whether you're looking for something new to obsess over now, or want to bookmark things for later, these are NYLON's favorite beauty launches of April 2020 — starting at just $7.

We only include products that have been independently selected by Nylon’s editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.

Best New Beauty April 2020: Makeup + Nails

Best New Beauty April 2020: Skin

Best New Beauty April 2020: Body

Best New Beauty April 2020: Hair