ARLINGTON, TEXAS - MARCH 08: Fashion model Bella Hadid reacts during The American Performance Horsem...


Bella Hadid & Beyoncé Are Making Horse-Girl Beauty A Thing

I wanna be a cowboy, baby.

We may receive a portion of sales if you purchase a product through a link in this article.

It’s official: The girls are going country for spring 2024. First, it was the return of cowboy boots and boot-cut jeans. Then, Lana Del Rey released a country album. And now that Beyoncé’s Cowboy Carter is finally here, the Western resurgence cannot be denied. Where fashion and music go, beauty must follow — after all, no reinvention is complete without the hair and makeup to go with it.

Beyoncé’s extra-long, voluminous platinum blonde hair has become the most consistent symbol of her cowgirl era. She may change up her outfits between a black leather fringe Versace jacket and red, white, and blue chaps — but her dramatic hair remains in a constant blown-out state. This season, think of it this way: The bigger the hair, the closer to Beyoncé.

Resident horse-girl, Bella Hadid also shows us the way to get the look right. For weeks she’s been posting Instagram pictures from horse stables, leading up to last month’s appearance at the American Performance Horseman competition, where she supported her boyfriend Adan Banuelos. Her perfectly unraveled braid waves, glowing sun-kissed skin, and glossy lips instantly launched a million mood boards.

This ain’t Texas, but it sure can be fun to embrace the aesthetic. Here are 10 essentials to get you started for Horse Girl Beauty Spring.

Bella HadidRob Carr/Getty Images Sport/Getty Images
BeyoncéMichael Buckner/Billboard/Getty Images
Julia FoxRachpoot/Bauer-Griffin/GC Images/Getty Images
RosaliaEdward Berthelot/Getty Images Entertainment/Getty Images
1 / 4
1 / 4
Rodeo Star Thickening Style Foam

In this country revival, hats are optional, but big hair is not. R+Co’s thickening and volumizing mousse is literally called “Rodeo Star,” but we love it most for delivering major hair height that you can still run your fingers through.

Diamond Lip Glow Lipstick in Buck

Isamaya’s Wild Star collection was made for the makeup-loving horse girl. Buck, the bronze shade of the Diamond Glow Lipstick is surprisingly adaptable and beautiful on different skin tones — it gives lips a plump, shimmering look.