Kylie cosmetics wisp lash campaign imagery


An Honest Review of Kylie Cosmetics Wisp Lash Mascara

Full, fluttery lashes were delivered.

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It’s hard to believe that 26-year-old Kylie Jenner has had her beauty brand for 10 years already. In that time, Kylie Cosmetics has dropped countless lip kits, eyeshadow palettes, limited-edition collections, and, most recently, their first-ever fragrance. But for the variety of products in the collection, Miss Jenner has been cautious when it comes to launching one of the biggest essentials in many makeup kits: mascara.

For some background, Kylie Cosmetics only launched their first mascara, Kylash Volume, in April 2023. Now, one year later, the brand has just dropped a follow-up to the original best-seller named Wisp Lash, which touts long, lifted, and fanned-out lashes with feathery separation. (See: campaign images of Kylie surrounded by feathers.)

Of course, we had to try the new formula and see if it delivers the romantic, wispy lashes it promises. Here are our honest thoughts.

Courtesy of Kylie Cosmetics
Courtesy of Kylie Cosmetics
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Fast Facts:

  • Brand: Kylie Cosmetics
  • What’s the product? Wisp Lash
  • Price: $24
  • Specs: Vegan and cruelty free
  • Where can you buy?

The Product:


No Mascara
Two Coats of Kylie Wisp Lash
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After curling my lashes, I applied the standard two coats, wriggling the wand from root to tip, and my first thought was, “Wow, my lashes do really look like Kylie’s in the campaign pictures.” I immediately saw my lashes lift and lengthen — because the formula doesn’t bulk up the individual hairs (like a volumizing mascara does), you get the effect of really pushed out and separated, wispy lashes. It felt very light, which I think helped my lashes hold curl, rather than weighing them down as it dried and set. I particularly liked how Wisp Lash made it seem like my eye was opening wider, with the lashes extending in a 360-degree circle around my eyeball.

With separating and fanning being the key functions of the mascara, it was essentially clump-free. However, some of my natural eyelashes do overlap, and the bristles of the wand couldn’t completely untangle the natural pattern, so I used the Tweezerman Folding iLashcomb to really push my lashes to their maximum, feathery potential.

I definitely put the mascara to the greatest test when I wore it to a wedding over the weekend. I can confidently say that it persisted through some teary-eyed moments and sweat-inducing group dances without smudging, smearing, or flaking.

Worth It?

The Kylie Cosmetics Wisp Lash Mascara is priced at $24, which is the same price as the Kylash Volume Mascara. Other celebrity beauty-brand mascaras cost slightly less, such as the Rare Beauty Perfect Strokes Universal Volumizing Mascara and the Fenty Beauty Hella Thicc Volumizing Mascara, which cost $20 and $19, respectively. But Wisp Lash comes in at a slightly lower price point than other mascaras with similar lengthening and separating claims, like Lancôme Définicils High Definition Lengthening Mascara ($34) and Benefit Fan Fest Fanning & Volumizing Mascara ($29).

Final Verdict:

It’s not just a cute pun: Wisp Lash is named very well for the results it delivers. The formula and brush are designed to give you eye-opening, feathery, and clump-free lashes, and it does just that.

While it’s not the most dramatic mascara I’ve ever tried (I save that designation for those super-thick and inky volumizing mascaras), it’s not supposed to be. The soft and delicate eyelash look has its time and place — and I think especially for people who wear little or no eyeshadow or liner, this one gives great definition without overwhelming a no-makeup-makeup face.