September 2023’s Best New Beauty Launches Are Little Luxuries That Make Major Impact

NYLON’s picks for the best beauty buys of the month.

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For many years (many years ago), the back to school ritual that I looked forward to the most was getting a brand new super-sized box of Crayola crayons. Far past the age that they were necessary for daily school activities, there was still something that felt fresh and exciting about receiving that bright yellow box. It was full of so much possibility and color, that looked almost too pretty and perfect to use. Flash forward, and I think the most similar rush you can still get as an adult comes with the first pump of a new skin care product or breaking into a pristine eyeshadow palette. Every unboxing comes with a side of exhilarating potential.

In beauty, the best new drops are often saved for the start of the sartorial season. As we refresh our looks and clear out some things that are no longer serving us (like expired mascara, but also like bad habits), we get a little more room for new products and updates to our beauty routines. If you need a place to begin, read on for the best September 2023 beauty launches we tried this month.

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