Sustainability is becoming more than just a buzzword in the beauty industry. Now, more than ever before, beauty brands are working towards a more environmentally-friendly future, launching products that challenge the traditional norm of toss and replace. On April 22, the world celebrates Earth Day 2020, and in celebration of this important day — and its full month — it might be time to take a look at your makeup bag. Whether you're in need of a new product or you wish to do your part, here are the best green beauty launches of 2020 worth checking out.
In making the decision to support a more sustainable beauty future, it's important to always carefully read the labels. Learn what steps your favorite beauty company is taking, and look for products that provide information on packaging and ingredients — like face masks that can easily be recycled or compacts that can be used again. While not every product or beauty brand is yet fully sustainable, there are options and alternatives that could replace some steps in your beauty routine.
Even outside of Earth Day 2020, going green remains an important mission for the beauty community, and as retailers, including Sephora, maintain continued efforts to spotlight eco-friendly offerings, it's easier than ever before to educate yourself, and perhaps learn a little more about the importance of going green.
Below, scroll through the best green beauty launches of 2020.
We only include products that have been independently selected by NYLON's editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.
Named to raise awareness about the 552 million plastic shampoo bottles that end up in landfills each year, 552M skips the bottle as part of its sustainability pledge. Created for all hair types, the bar lasts for an estimated 60 to 80 washes, and lathers up like your normal shampoo.
The brand's latest launch, this lightweight moisturizer is formulated with a water-locking technology to give the skin a calming dose of hydration. The airtight packaging features a 100 percent recyclable refill pod, that extends the longevity of the product — and makes it the first product from the brand to have a sustainable refill system.