The Best Black Friday Deals Of 2021

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As soon as the Halloween decorations come down, the Christmas trees go up. And to us shopping-obsessed folks, the shift from spooky season to festive season means one thing: Black Friday 2021 is on the horizon. Almost every major retailer participates in the annual sales event, including Sephora, Best Buy, Costco, and Walmart. But we have to say — the deals are seriously good on Amazon this year. From tech like Kindles and Echo Dots to viral beauty products and cult-favorite cookware, there’s a majorly discounted gift for everyone on your list (including you!) on Amazon. So celebrate a little early by enjoying the incredible deals waiting for you this Black Friday, and then again on Cyber Monday.

Best Black Friday Deals Happening Now

When is Black Friday?

Black Friday always falls the day after Thanksgiving. This year, it’s on Friday, November 26. That gives you a bit less than a month until Christmas, and a mere two days before the first night of Hanukkah. So, if you’re not yet a Prime Member, consider signing up for a free 30-day trial. That way, you can take advantage of the membership’s two-day shipping benefits on eligible products, and avoid those nerve-racking last-minute deliveries whenever possible.

What time does Black Friday begin?

The majority of Black Friday deals across retailers will likely begin on Black Friday itself (that’s Friday, November 26, as a reminder). But due to the COVID-19 pandemic, and the resulting push from in-store to online shopping, many retailers began rolling out online-only deals in early November. Amazon was way ahead of the curve with its own early Black Friday deals that dropped back in October, and other retailers like Target are also getting in on the action. Keep an eye on your favorite stores throughout the month to stay on top of their sales events. And keep checking back to this page for updates about Amazon’s Black Friday and Cyber Monday deals, since our Commerce Editors will be working around the clock to track down the online marketplace’s very best deals.

When do Black Friday ads come out?

If you’ve been shopping online since mid-to-late October, you’ve likely already seen Black Friday ads from major retailers (like Macy’s, JCPenney, Costco, Walmart, and more) that highlight their early deals. Those stores will continue to advertise new deals throughout the month of November — perhaps multiple times per day. Amazon doesn’t typically release ads, but they’ll keep shoppers updated with news about their sales. They’ll also continue to drop early deals in the lead-up to Black Friday, so keep checking back to this page for updates.

What are the best things to buy on Black Friday?

Black Friday is a golden opportunity to snag deals on electronics both large and small, like TVs, gaming consoles, blenders, smart plugs, and vacuums. Apple typically doesn’t offer major discounts on their products directly through their own stores, but Amazon and Best Buy will likely offer many of their Apple goods (like iPhones, iPads, AirPods, and MacBooks) at a discount. Speaking of Amazon, Black Friday is an incredible time to score deep discounts on their own line of electronics, like Fire TV Sticks, Echo smart speakers, and Kindles.

That said, Black Friday doesn’t only cater to tech. The shopping holiday is also an amazing time to stock up on household basics, kitchen tools, and essential home decor, like paper towels, face masks, bed sheets, and decorative candles. And while Sephora, Ulta, and department stores will be bursting with beauty and fashion deals, Amazon is a great place to grab personal care items, including razor blades and moisturizers. And you will find some essential makeup and clothes on Amazon, too, from a TikTok-viral concealer to the comfiest pair of leggings you’ll ever lay your hands on.

Where are the best places to shop on Black Friday?

Almost all major retailers offer Black Friday deals. Amazon, Target, Walmart, Best Buy, Macy’s, Nordstrom, Kohl’s, Sephora, and eBay are just a small sampling of the stores participating in Black Friday 2021, but even online-only indie brands are likely to be offering discounts and specials.

Is it better to shop online or in-store on Black Friday?

Since shopping habits have shifted even more online, due in part to the pandemic, lots of retailers are offering their deepest discounts on their websites, and online-only marketplaces, like Amazon, are some of the best destinations for Black Friday deals. But this year, in-store shopping is an option as well. Most big-box stores will be closed on Thanksgiving day, but many will reopen their doors early Friday morning for those who want to shop IRL.

How can you get the best deals on Black Friday?

In short? Plan ahead. With this year’s anticipated supply chain issues and slower mail deliveries, it’s more important than ever to stay on top of Black Friday deals and order ASAP. Sign up for newsletters, email updates, and follow social media profiles from your retailers of choice so you can stay in the loop about coupons and other Black Friday-related news. Research and compare prices at competing retailers so you can make the smartest possible buying decision. Take advantage of early sales. But if you want to participate in Black Friday proper, create a day-of plan to make sure you snag the things you want before they sell out. With that in mind, even the savviest shoppers aren’t immune to mistakes, so read up on retailers’ return and exchange policies.