Willow & Avril Lavigne's Very 2000s Music Video For “Grow” Is Finally Here

Willow has finally released the pop-punk visual for her song “G R O W,” featuring Avril Lavigne from her latest album lately, I feel EVERYTHING.

The crashing guitar anthem, which quickly became a fan-favorite soon after its release, is all about making room to grow emotionally — and in the video, Willow takes the lesson literally as she becomes a supersized version of herself in the streets of Los Angeles.

Directed by Dana Trippe, the video features the NYLON cover star and Lavigne parading through the city as giant versions of themselves, while getting up to the usual pop-punk shenanigans: graffitiing trash cans (with the word “ego” struck through), and watching dudes skate around (a beloved pastime).

Of course, the video wouldn’t have been complete without the proper attire: In Willow’s case, a supremely studded leather jacket, lime green pants, and an abundance of spiky jewelry that would make Pinhead jealous.

Lavigne — whom Willow has called one of her heroes — made her cameo looking barely a day over “Complicated,” wearing a white dress shirt and red plaid pants, with her platinum blonde hair in that artful pop-punk dishevel.

The pair met for the first time on set for this music video, when photos leaked onto the internet back in June. In an interview with NYLON, Willow said that their meeting was “super vibey, super chill.” Lavigne herself said, “In person Willow is super sweet [...] We kinda just hug a lot LOL.”

About the song, Willow also explained: “We’ve both been through a lot in our musical careers, and we've had to do a lot of growing and a lot of evolving. And I just wanted to put a testament to that.”

“The lyrics of pop-punk songs that sound like that aren't usually that insightful, so I wanted to mix my two worlds,” she continued. “Like, this super philosophical and spiritual world with this, like, angsty world. I think we did a pretty good job on that.”

Released in July, lately I feel EVERYTHING marked a major sonic pivot for the youngest Smith as she embraced the sounds of her childhood popularized by her idols Hayley Williams, Lavigne, Blink-182, and Travis Barker, who plays the drums on “Grow.”

Since its release, Willow has embarked on a sold-out headlining tour throughout the U.S. In 2022, she’ll hit the road again this time opening for Billie Eilish’s Happier Than Ever World Tour kicking off in February 2022.