INDIO, CALIFORNIA - APRIL 12: Singer Rose of BLACKPINK performs onstage during the 2019 Coachella Valley Music and Arts Festival on April 12, 2019 in Indio, California. (Photo by Scott Dudelson/Getty Images for Coachella)
Scott Dudelson/Getty Images Entertainment/Getty Images

Fashion

Blackpink’s Rosé Is Tiffany & Co.’s Newest Brand Ambassador

She modeled the brand’s HardWear collection for her first campaign.

Get ready, Blackpink fans. Rosé has a new fashion gig. On Wednesday, Tiffany & Co. announced that the “On The Ground” singer has joined the luxury jewelry label as its newest brand ambassador.

“I’ve worn Tiffany jewelry since I was in high school. To be a part of such an iconic brand that has been a part of my life for a long time makes it that much more special to me,” the singer told Tatler.

For her first campaign, Rosé modeled the brand’s upcoming HardWear collection, out this Friday. The new images will soon be seen at Tiffany’s Manhattan flagship store beginning in May.

“I’ve always loved wearing Tiffany jewelry. To be part of an iconic brand that has been part of my life for a long time makes it that much more special to me,” Rosé said in an official statement. “I am very honored and excited to be a part of the HardWear campaign and I can’t wait for everyone to see it.”

The women of Blackpink have become a go-to favorite for a slew of fashion companies. Last month, Dior tapped Jisoo as its latest brand ambassador, while Lisa has been working with Celine since September of last year and Jennie is the face for Chanel, as well as a longtime front-row regular at its runway shows.

Check out Rosé in her first Tiffany & Co. campaign, below.

Courtesy of Tiffany & Co.
Courtesy of Tiffany & Co.