American actress and comedian Chloe Cherry posing in underwear, while holding a cup with a straw
Courtesy of Parade


Chloe Cherry Stars In Parade’s New Campaign

The Euphoria star and model lands another fashion gig.

On Tuesday, April 26, Parade launched its newest and collection, titled New:Cotton, marking the cult favorite underwear brand’s 100th drop since its debut in 2019.

Courtesy of Parade

In celebration of the milestone collection, Parade is adding Euphoria’s Chloe Cherry as the newest face of the brand and the launch’s campaign.

Take a look at Parade’s New:Cotton collection and Cherry’s official photos, ahead.

Courtesy of Parade
Parade’s New:Cotton collection revamps traditional cotton styles, pairing the sustainable fabric with fitting silhouettes you’ll want to sport just about everywhere.Courtesy of Parade
The New:Cotton collection is set to come in a total of six colorways, like bubblegum pink and navy blue, and 14 styles of underwear, bralettes, bodysuits, and loungewear. Courtesy of Parade
Prices for the collection start at $10 for basics and $24 for apparel, with sizes ranging up to 3XL.Courtesy of Parade
“I always felt that we needed to change the way people look at our bodies,” Cherry says in an official statement. “I love that young people are growing up today with a brand like Parade — there was nothing like that when I was younger and it really messed with a lot of people’s heads. I want to be a part of shifting that standard of beauty.”Courtesy of Parade
Parade is continuing to innovate and evolve its sustainable designs and packaging with the new drop, using REFIBRA x TENCEL Lyocell, as well as upcycled cotton and sustainably-sourced trees.Courtesy of Parade
Parade’s New:Cotton collection is now available for purchase exclusively online at of Parade

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