There's no denying that Telfar's Shopping Bag is one of the most coveted items on the market right now. The global "It" item has become the main topic of discussion on the internet, seemingly, overnight and the question on everyone's mind is: How can I get my hands on a Telfar bag? In short, you have to be quick to the draw. But luckily, there are a few tips and tricks to making sure you're fully prepared when the restock notification hits your inbox.
To say that the cult handbag has come a long way since its debut back in 2014 would be a massive understatement. While the brand's loyal fanbase notes that founder and creative director Telfar Clemens' rise to popularity is long overdue, many are simply excited to see the brand become a household name.
New York stylist Bryant Simmons tells NYLON that he started following Telfar in 2018. He first saw the brand's signature Shopping Bag at Opening Ceremony and many of his friends would tote around the small-size version while out for drinks or going dancing.
"My friends who wore [Telfar] are some of the coolest people I've ever met. I also used to think that I wasn't cool enough for the bags," jokes Simmons. (Though he totally is.) "More and more, I would see them often pop up on the street and on social media. It was cool to watch because I felt that the bag made a huge statement. To me it said, 'I'm cool, and I have a [social] life.' I think it has become more and more desirable for customers because of that cool factor, the wide range of colors, and the sizes."
Indeed, the Shopping Bag, which is available in small, medium, and large, has steadily been increasing its colorway offerings, including an exclusive shade of orange with retailer SSENSE and a limited-edition release in a metallic chrome color with the restaurant Mission Chinese Food.
Like Simmons, many are just happy that Clemens is finally receiving his flowers (or praise) — even if that means being beat out by legions of new shoppers in the restock. However, Telfar's July 23 drop brought a different kind of opponent: bots. The digital tactic is typically reserved for clearing out highly-coveted sneaker launches at lightning speed, to then jack up the prices on the resale market.
This is something that the Telfar team wants no part in. "I think it's well known what we are about and what our bag is about," Clemens told Complex in an interview after the brand's much-talked-about restock. "It means something real not only that we are selling directly, but who we are selling to. That is a powerful form of resilience and community."
Though the latest restock crashed the site, which is currently password-protected, Telfar is giving customers the option to enter their email address to ensure they're notified as soon as it's back up and running (and fully restocked). When that day comes, you'll want to be as prepared as possible. To ensure you secure your bag before everyone else, make note of the following tips below. And may the odds be ever in your favor.
Tip #1: Yes, You Have To Sign Up For Email Notifications On Telfar's Website
There's really no way around this one. In order to be in the running for a bag of your own, you have to position yourself as best as possible, which, in this case, includes signing up via Telfar's website to receive email notifications for every single color and size combination you want — this part is especially important. If you're not sure what style to go with, Simmons recommends starting with the size that represents your lifestyle or personality, paired with your favorite color.
Tip #2: Update Your Email Contact Book With 'Telfar'
Everyone knows that email inboxes are black holes and to prevent the restock notification from getting lost in a sea of spam, add "Telfar" to your contact book. That way, the email will be recognized in your inbox, filtering it through without any delay.
Tip #3: Create An Online Account On Telfar's Website
When the site reopens, create an account, filling out all the steps along the way. This ensures you don't waste time entering in your shipping address and payment information when the bag you're pining after comes back in stock. (Extra points if you have Apple Pay ready to go with the checkout essentials.)
Tip #4: Keep An Eye On Other Retailers That Sell Telfar Bags
Though many argue that they would prefer to support Telfar directly, that doesn't necessarily mean strictly buying the bag from its e-commerce site. Shopping the totes at retailers like SSENSE, LuisaViaRoma, and Ooga Booga Store helps promote the brand's wholesale business, while also bettering your chances of successfully landing the bag.
Tip #5: Set Up Google Alerts For Telfar's Stockists
For those who want to go a step further, try setting up Google Alerts for the bag's stockists like a shopping pro. That way you're notified when a bag is available for purchase without the need to check each site every day.