Since its 2019 debut that changed the underwear game, Parade is now expanding into a new category with its latest style: the bralette.
“The Parade Bralette is a natural next step for us. It is something our customers have wanted and even created on their own by criss-crossing two Parade underwear across their shoulders to create tops,” Tellez shares with NYLON. “After almost two years of R&D, fitting 5x more than the industry average across over 100 body types, the Parade Bralette ushers in a new wave of community-first bralettes; we know this is the best bralette on the market as it excels in fit, support and style; we weren’t willing to compromise on anything.”
The cult-favorite brand revealed the news on Wednesday, and the bralette comes in Parade’s signature recycled Re:Play fabric, as well as two different cuts — triangle and scoop — and eight colors, from a splashy pastel pink and yellow to your standard black, nude, and navy. Plus, not only is the bralette is available in sizes XS through 3XL, but its Support+ range, for DD to F cup sizes, will feature thicker straps and more support, especially for those small rib cages and larger boobs.
You can shop the new bralette on Parade’s website right now. Below, take a closer look at the super fun campaign.