"Old Town Road" artist Lil Nas X wants to see some Wrangler on your booty. The viral star and now country/hip-hop mainstay has collaborated with the denim brand on a new collection that definitely screams yeehaw. Inspired by the "Old Town Road" lyric, "Cowboy hat from Gucci, Wrangler on my booty," Nas and Wrangler put the iconic western brand straight across the booty of new denim designs, as well as T-shirts and a button down.
Jennifer Frommer of Columbia Records—the record label Nas has since found a home with after going viral—shared in a press release that the "Old Town Road" lyric easily made the collab feel organic, stating, "The phenomenon surrounding the track has broken boundaries and allows for a brand like Wrangler to hone in on its Western DNA while tapping into current culture."
Just last Friday, Nas tapped into the timeless cultural relevancy of yeehaw with the official music video for "Old Town Road." He and featured artist Billy Ray Cyrus travel through time, from 1889 to 2019, joined by Diplo, Rico Nasty, Vince Staples, and more, as Nas rides his horse through the streets, catching plenty of looks in his Western get-up.
If you snag a pair of Wranglers, you'll actually be able to see an exclusive behind-the-scenes video from the "Old Town Road" shoot as well. By scanning your Wrangler-covered booty (literally) at this site, you'll gain access to a special look at the making of the video.
Check out some highlights from the collection, available to shop now, below.
Wrangler Lil Nas X Collection, Graphic T-Shirt In Old Town Road/On My Booty, $39, available at Wrangler.
Wrangler Lil Nas X Collection, Graphic T-Shirt in Allover Horse Print, $39, available at Wrangler.
Wrangler Lil Nas X Collection, 0936 Slim Fit Jean, $129, available at Wrangler.
Wrangler Lil Nas X Collection, Denim Shirt, $99, available at Wrangler.