Hailey Bieber, who is possibly working on a beauty brand, poses on a red carpet
Photo by Taylor Hill/FilmMagic


Hailey Bieber Has Reportedly Landed On A New Name For Her Beauty Line

It's been years in the making.

Hailey Bieber has is reportedly back to work on the speculated launch of her beauty brand. This latest addition to the ever expanding list of celebrity-backed beauty brands comes nearly two years after the model filed the necessary paperwork for a line of cosmetic products.

In 2019, TMZ had reported that Bieber had filed trademarks for Bieber Beauty. Little else was known about the possible Bieber business endeavor, but, that collection ultimately never made it to market. The Blast had reported that her Bieber Beauty trademarks were reportedly later rejected, as the U.S. Patent & Trademark Office expressed concern that her trademarks could be confused with items trademarked by husband, Justin Bieber.

According to reported documents newly obtained by TMZ, the model has now come up with a new name, and she's filed the related documents. Her beauty endeavor will reportedly be named for Bieber's middle name, and will be called Rhode Beauty.

The documents reportedly cover products across multiple beauty-related categories, including bath and shower products, beauty creams, personal cleaning products, cosmetics, makeup, fragrances, haircare and skincare, TMZ reports.

As of yet, Bieber has not confirmed the reported news. However, a move into makeup and skincare would be an obvious next step for the star. Bieber has frequently spoken about contending with various skin conditions on her social media, and she's seemingly unafraid to try the latest look in beauty.