Paris Jackson for SKIMS 2022 campaign.
Mark Hunter/Courtesy of SKIMS


SKIMS’ New Swim Campaign Stars Paris Jackson, Bella Poarch, & Bailey Madison

Another celebrity-studded campaign from Kim Kardashian’s fashion brand.

SKIMS debuted a new campaign on Monday, July 25. Featuring Paris Jackson, Bella Poarch, and Madison Bailey, the celebrity-studded imagery showcases the solution-oriented brand’s latest swim collection. Kim Kardashian expanded into the new category earlier this summer in June.

Mark Hunter/Courtesy of SKIMS

Tap through to see the new SKIMS campaign, shot by Mark Hunter (better known as nightlife photographer The Cobrasnake), ahead.

Mark Hunter/Courtesy of SKIMS
Paris Jackson makes her SKIMS debut as one of the many celebrity faces of the brand.Mark Hunter/Courtesy of SKIMS
“I’ve known Kim for a while and have always admired her style, so to be in the latest swim campaign for SKIMS is a full circle moment,” said Jackson in an official statement. “I love the brand and doing this shoot was so much fun.”Mark Hunter/Courtesy of SKIMS
TikTok star-turned-singer Bella Poarch, who’s gearing up to release her debut EP, modeled SKIMS’ new swim collection, featuring more fashion-forward styles, like gloves, dresses, and more.Mark Hunter/Courtesy of SKIMS
“I’m so thrilled to be a part of the new SKIMS Swim campaign!” said Poarch in an official statement. “I love how the brand always pushes style boundaries this way.”Mark Hunter/Courtesy of SKIMS
Madison Bailey of Outer Banks joins Jackson and Poarch in the campaign, marking one of her first major fashion gigs.Mark Hunter/Courtesy of SKIMS
Following the reveal of SKIMS’ new campaign, its upcoming swim collection will be available to shop online on Thursday, July 28.Mark Hunter/Courtesy of SKIMS

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