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The Newest Celebrity Beauty Brands You Need To Know

The rumored and the upcoming launches you'll want in on.

Originally Published: 

There is simply no shortage of celebrity beauty brands. Within the last few years, just about every star has stepped into the beauty space. Keeping tabs on ever star-studded release can certainly prove difficult, but this guide is here to help, with a listing of some of the newest celebrity beauty brands.

You likely can't gain access to the team of beauty talent helping celebs achieve their red carpet glam, but makeup created by some of Hollywood's biggest names is the next best thing. Ahead, get to know some of the new and notable celebrity beauty brands.

Addison Rae — Item Beauty

Release Date: TBD

Addison Rae has unveiled her beauty brand, which is focused on a "dose of self-love." Called Item Beauty, the line is apparently scheduled to launch in August. There's no word on what products might be featured in the launch, but social media speculates it will be a "clean beauty" line.

Photo by Gregg DeGuire/FilmMagic

Patrick Starrr — One/Size

Launch Date: July 17

After years of serving as a leading influencer and makeup artist in the beauty YouTube community, Patrick Starrr confirmed the upcoming launch of One/Size. Set to debut later in July, the collection will be sold exclusively through Sephora, and was described by Starrr as a “love letter” to his supporters.

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Rihanna — Fenty Skin

Launch Date: July 14, 2020

The long awaited follow up to Rihanna's inimitable Fenty Beauty, Fenty Skin finally has a release date. There are few details about what you can expect from its offerings, but as previously reported by Page Six , the brand's trademark filings had included “medicated and non-medicated skincare, soap, body care and personal care products (excluding color cosmetics, perfume and other fragrance-only products), and related accessories such as kits, tools and applicators.”

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Selena Gomez — Rare Beauty

Launch Date: Summer 2020

Selena Gomez is stepping to the beauty space with Rare Beauty, a line of makeup that will debut with 48 shades of concealer. Little regarding further product offerings is known, but Gomez confirmed Sephora will be the exclusive retailer.

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Kendall Jenner

Launch Date: TBD

Reports of a Kendall Jenner beauty brand have long been rumored, dating back to a 2019 trademark filed for a series of beauty products. There's been no further confirmation of a release, but she did recently team up with Kylie Jenner for a Kylie Cosmetics launch, her first public beauty launch.

Photo by Vittorio Zunino Celotto/Getty Images

Kanye West — Yeezy Beauty

Launch Date: TBD

Following in the footsteps of his Kardashian-Jenner family members, Kanye West has reportedly trademarked Yeezy Beauty. There's no word on a launch date, but products trademarked include face masks, false eyelashes, makeup, nail polish, and more.


Lady Gaga — Haus Laboratories

Launch Date: July 2019

It's been nearly a year since Lady Gaga announced Haus Laboratories, her line of beauty products that include makeup worthy of music videos.

Photo by Karwai Tang/Getty Images

Tracee Ellis Ross — Pattern Beauty

Launch Date: September 2019

Since launching in the fall of 2019, Tracee Ellis Ross' Pattern Beauty has focused on creating hair products that celebrate Black beauty, and encourage all hair patterns and textures to get in on the line.

Photo by Frazer Harrison/Getty Image

Millie Bobby Brown — Florence By Mills

Launch Date: August 2019

This line of clean beauty from the Stranger Things star has focused on glitter, highlighters, skincare, and adorable purple packaging.

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Kesha — Kesha Rose Beauty

Launch Date: December 2019

A collaborative collection done with Hipdot, Kesha Rose Beauty was first teased more than a year ago. Debuting with five products, the line is focused on embracing who you are.

Axelle/Bauer-Griffin/FilmMagic/Getty Images

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