Young asian woman trying and choosing to buy cosmetic and makeup products in store
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Beauty

The Most Viral TikTok Beauty Products of 2022 (So Far)

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Just like when YouTube makeup tutorials first hit our computer screens and became our go-to for all things beauty, we’ve come to accept TikTok as a daily (and constant) source of hair, skincare, and makeup inspiration. Now, there are new viral beauty trends emerging on a weekly, if not a daily basis (including ones we all shouldn't be trying at home). Furthermore, we’ve all learned that a viral video can have products flying off the shelves of IRL stores. And no one like to be the last one shut out of getting in on the next big trend or miracle product.

While the power of a new generation of beauty gurus and “skinfluencers” is undeniable, not every product is worth fighting other TikTok obsessives to buy. Not every “hack” will actually save your skin, not every unusual technique will suit your aesthetic, or even be very practical. Instead, like the face taping trend, some might be give results opposed to your beauty goals or at least waste your time. It can be hard to know who to trust on the app, but there are some clear stand-out products that multiple creators (and experts) have approved. Below, we’ve rounded up the best of the many, many viral TikTok beauty products of 2022 so far. Come back for updates as the year goes on.

EspressOh Glassy Blush

Charlotte Tilbury Beautiful Skin Foundation

Olaplex No. 7 Bonding Hair Oil

Peter Thomas Roth Instant Firmx Temporary Eye Tightener

Dior Addict Lip Glow Oil

Anastasia Beverly Hills Brow Freeze

Rare Beauty’s Liquid Blush

Revlon's One-Step Hair Dryer & Volumizer Hot Air Brush

Tarte Maracuja Juicy Lip Plump

Maracuja Juicy Lip Plump
Tarte

Like Clinique’s Black Honey Almost Lipstick did last year, Tarte’s Maracuja Juicy Lip Plump has taken TikTok by storm. This does it all product is praised for being a highly pigmented lip color, plumping balm, and gloss all in one.